{"id":360917,"date":"2022-11-08T11:41:40","date_gmt":"2022-11-08T10:41:40","guid":{"rendered":"http:\/\/nal3.com\/central-de-contenidos\/recursos\/10-aspectes-del-marketing-que-a-vegades-passen-desapercebuts\/"},"modified":"2026-05-19T09:43:43","modified_gmt":"2026-05-19T07:43:43","slug":"10-aspectes-del-marketing-que-a-vegades-passen-desapercebuts","status":"publish","type":"recursos","link":"https:\/\/nal3.com\/ca\/central-de-contenidos\/recursos\/10-aspectes-del-marketing-que-a-vegades-passen-desapercebuts\/","title":{"rendered":"10 Aspectes del marketing que a vegades passen desapercebuts"},"content":{"rendered":"<p><span data-contrast=\"auto\">L&#8217;experi\u00e8ncia de Nal3 en el sector del marketing durant m\u00e9s de 20 anys ens ha mostrat varies coses. Una de les m\u00e9s importants \u00e9s que hi ha elements clau, normalment aquells enfocats a l&#8217;emotivitat i el fet qualitatiu, que queden en un segon pla per l&#8217;obsessi\u00f3 per la utilitat i les dades. Les m\u00e8triques, si b\u00e9 s\u00f3n necess\u00e0ries i imprescindibles en una estrat\u00e8gia de m\u00e0rqueting digital, no \u00e9s l&#8217;\u00fanic que provocar\u00e0 el seu \u00e8xit. Per aix\u00f2, en aquest e-book hem reunit \u201910 aspectes b\u00e0sics del m\u00e0rqueting que, a vegades passen desapercebuts\u2019.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Un document tan interessant com dist\u00e8s que et mostrar\u00e0 el valor m\u00e9s hum\u00e0 del m\u00e0rqueting.<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">En aquest e-book comentarem conceptes com:<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">L&#8217;autenticitat<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">La gesti\u00f3 d&#8217;eines<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">La import\u00e0ncia del missatge<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">La necessecitat de no donar per ent\u00e8s al target i la seva percepci\u00f3 de la marca<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">El valor de l&#8217;empatia i la diferenciaci\u00f3<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">\u2026 i molt m\u00e9s, tot en 10 punts imprescindibles.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;experi\u00e8ncia de Nal3 en el sector del marketing durant m\u00e9s de 20 anys ens ha mostrat varies coses. Una de les m\u00e9s importants \u00e9s que hi ha elements clau, normalment aquells enfocats a l&#8217;emotivitat i el fet qualitatiu, que queden en un segon pla per l&#8217;obsessi\u00f3 per la utilitat i les dades. Les m\u00e8triques, si [&hellip;]<\/p>\n","protected":false},"featured_media":360918,"template":"","meta":{"_acf_changed":false},"class_list":["post-360917","recursos","type-recursos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nal3.com\/ca\/wp-json\/wp\/v2\/recursos\/360917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nal3.com\/ca\/wp-json\/wp\/v2\/recursos"}],"about":[{"href":"https:\/\/nal3.com\/ca\/wp-json\/wp\/v2\/types\/recursos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nal3.com\/ca\/wp-json\/wp\/v2\/media\/360918"}],"wp:attachment":[{"href":"https:\/\/nal3.com\/ca\/wp-json\/wp\/v2\/media?parent=360917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}