One of the cornerstones of any successful digital marketing strategy is SEO (Search Engine Optimization), especially when we talk in long term terms. SEO is a set of techniques and strategies that aim to optimize your website so that search engines find it relevant and display it in their results when users want to solve a search intent using keywords related to your business. <\/p>\n
This relevance or organic visibility is achieved by combining different actions, such as the creation of original and quality content, good web performance, a well-defined site architecture, linkbuilding <\/em>strategies and many others. But this last one is the one we are going to focus on today: linkbuilding<\/em>. <\/p>\n Linkbuilding<\/em> is a series of strategies that aim to get a website to receive links from other websites in order to increase its authority and positioning in search engines such as Google, Bing, Yahoo and many others.<\/p>\n These links that we want to get are like votes or recommendations. When another website links to yours, it’s like saying “okay, this site is valuable or interesting”. So, the more “votes” you have, the more authority or credibility your site has in the eyes of the search engines. Later we will see that this explanation is somewhat more complex, since it depends on more factors, but to understand the basic concept it is useful. <\/p>\n <\/p>\n There are many ways to get links from other websites to yours, some easier than others, of course. The one that Google likes the most, but also one of the most difficult, is that they link to you naturally<\/strong> because they find your content relevant, attractive or because it can contribute something different on the topic that is being discussed at that moment. Google ultimately wants you to create quality content, with good user experience and that solves the search intent well. In this way, you will also gradually become more relevant to the theme of your website. <\/p>\n Although you may already be complying with Google’s recommendations, it is not easy to get a link naturally. That’s why there are other valid and natural linkbuilding<\/em> strategies to try to accelerate this process. <\/p>\n <\/p>\n There are some practices that Google does not like at all. They are all those that try to deliberately manipulate search engine rankings. As of today, some of these bad practices that are still being seen are: <\/p>\n <\/p>\n We have already mentioned that having more links is not necessarily better for Google to give us more credibility or authority. The quality of the link is preferable to the quantity. There are many aspects to take into account to determine what is a good link. Some of the most important are: <\/p>\n This is one of the most important in recent years, because if you are linked from a site with a semantically related web theme to yours, the impact of that link will be much more positive than if it is a website with a different theme. That is why it is so important that you show that you are an expert in the subject of your sector through your content. <\/p>\n Logically, the more authority it has, the more relevant it is in its sector. If the link is “dofollow”, it will transfer authority to our domain, but if it is ” nofollow”<\/em>, it will not transfer authority. Even so, Google takes the latter into account in the link profile. Thus, the ideal is to maintain a balance between these two types of links. <\/p>\n Another thing to take into account when analyzing the website that we want to link to us or that links to us is that it has a healthy link profile. This is important, since it will allow us to know the level of spam<\/em> that it has, that is to say, if they have toxic links, of bad quality… This criterion is not only important to take into account when looking for media, but also for our own website. <\/p>\n The anchor text <\/em>or anchor text is the one that contains the link to our website, also called backlink<\/em>. When we link in a natural way, the most common is that it is done with something related to the name of the web. The anchor text <\/em>is important because if it coincides with a keyword related to what our website offers, it will be giving a signal to Google that the backlink<\/em> is talking about that topic and will favor the positioning for that keyword. <\/p>\n","protected":false},"excerpt":{"rendered":" Santi P\u00e9rez is SEO Specialist at Nal3.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"class_list":["post-380455","opinion-experta","type-opinion-experta","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nal3.com\/en\/wp-json\/wp\/v2\/opinion-experta\/380455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nal3.com\/en\/wp-json\/wp\/v2\/opinion-experta"}],"about":[{"href":"https:\/\/nal3.com\/en\/wp-json\/wp\/v2\/types\/opinion-experta"}],"wp:attachment":[{"href":"https:\/\/nal3.com\/en\/wp-json\/wp\/v2\/media?parent=380455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nal3.com\/en\/wp-json\/wp\/v2\/categories?post=380455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How do you get these links? <\/strong><\/h2>\n
What NOT to do<\/strong><\/h2>\n
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The more links the better, and what factors should be taken into account? <\/strong><\/h2>\n
Semantic affinity<\/strong><\/h3>\n
Another aspect to consider is the authority of the site<\/strong><\/h3>\n
Healthy link profile<\/strong><\/h3>\n
Last, but not least, is the anchor text<\/em> <\/strong><\/h3>\n