{"id":380083,"date":"2025-04-03T17:55:31","date_gmt":"2025-04-03T15:55:31","guid":{"rendered":"https:\/\/nal3.com\/servicios\/branding\/"},"modified":"2026-08-19T09:39:54","modified_gmt":"2026-08-19T07:39:54","slug":"branding-corporate-identity-barcelona","status":"publish","type":"page","link":"https:\/\/nal3.com\/en\/services\/branding-corporate-identity-barcelona\/","title":{"rendered":"Branding"},"content":{"rendered":"\t\t
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Branding and Corporate Identity Agency in Barcelona <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A brand is much more than just a logo. It is the way a company presents itself, communicates its purpose, and builds a relationship with its audiences. Branding allows you to bring all these elements together to create a recognizable, consistent identity that inspires trust. <\/span> <\/span><\/p>

At NAL3, we approach branding from both a strategic and creative perspective.<\/span><\/b> We analyze the essence of each business\u2014its value proposition, its goals, and the context in which it competes\u2014to transform them into a visual and verbal identity with its own distinct personality.<\/span> <\/span><\/p>

As a branding agency in Barcelona, we understand the importance of standing out in a business environment where numerous brands compete every day to capture the attention of customers, partners, and professionals. That\u2019s why, <\/span>We don’t just design an attractive image: we build a branding system designed to function consistently across all touchpoints<\/span><\/b>.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We don't design logos, we build brand souls that people remember.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What does a branding project include?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The scope is tailored to each company\u2019s needs and current situation. A branding project <\/span>with NAL3 <\/span>may include the following elements:<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Naming<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We create<\/span> or review<\/span><\/span> <\/span>the name of the company, product, service, or new business unit. The goal is to find <\/span>a name<\/span> that is consistent with the brand positioning, easy to understand, and capable of representing the brand\u2019s offering.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We create<\/span> or <\/span>redesign <\/span>the company\u2019s primary visual identifier<\/span>: a<\/span> logo<\/span> <\/span>that is recognizable, reproducible, and adaptable to different sizes, media, and communication contexts.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Color palette<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We selected<\/span>We selected<\/span> the corporate colors and <\/span>defined<\/span> their combinations<\/span> based on the criteria of <\/span>the<\/span> professionals<\/span> who are part of <\/span>our multidisciplinary team<\/span>. A well-designed color palette helps reinforce the brand’s identity and maintain a consistent image across print materials, the web, social media, and other channels.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Corporate Fonts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Define<\/span>we <\/span> the typeface families to be used in headlines, body text, presentations, and communication materials. Typefaces help convey the brand\u2019s character and enhance visual consistency. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tone of voice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We establish <\/span>the criteria that determine how the company speaks and writes<\/span>, including <\/span>aspects such as the level of formality, vocabulary, the style of messages, and how to address each audience.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Manual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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In this d<\/span>document contains<\/span>we<\/span> the guidelines for using the visual and verbal identity. The brand manual helps internal teams, designers, agencies, and vendors correctly apply all corporate branding elements. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Stationery and Corporate Applications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We adapt<\/span> the brand identity to various media such as business cards, email signatures, documents, folders, presentations, signage, and marketing materials, depending on the company\u2019s needs.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital Templates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We design<\/span> <\/span><\/span>templates<\/span><\/span> for social media, <\/span><\/span>newsletters<\/span><\/span>, presentations, or other recurring formats. These templates streamline content creation and help maintain a consistent visual identity. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tYour brand isn't just a product or service\u2014it's a story, a promise, and a community. <\/span>\t\t\t\t<\/div>\n\t\t\t\t
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In<\/span> NAL3 <\/span>, we develop branding projects based on a shared vision so that your brand doesn\u2019t just exist\u2014it makes an impact. <\/span> <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our Branding Methodology <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A corporate identity project requires creativity, but also analysis, organization, and collaboration. At NAL3, we structure the branding process into five phases <\/span> fundamental<\/span>.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. Brand Discovery or Brand Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We begin by getting to know your business, its history, its goals, its target audiences, and its competitive landscape. Through meetings, interviews, and analysis of the available information, we identify the attributes that should define the brand. <\/span> <\/span><\/p>

In this phase, you, as the client, share your vision, needs, and the insights you\u2019ve gained about the market and its audiences.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Brand Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We define the positioning, values, personality, value proposition, and key communication areas. This phase establishes the conceptual foundation upon which your brand\u2019s visual and verbal identity will later be built. <\/span> <\/span><\/p>

The client participates in the validation of strategic decisions to ensure that the proposal reflects the company’s reality and aspirations.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Identity Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We transform the strategy into a visual\u2014and, when appropriate, verbal\u2014universe. We develop the logo, colors, typefaces, graphic elements, tone of voice, and necessary applications. <\/span> <\/span><\/p>

Next, we present the proposals with supporting arguments, explaining how each decision aligns with the defined position. Based on your <\/span>feedback<\/span><\/i>, we refine and develop the chosen direction.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Brand Implementation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We applied the new brand identity to the organization\u2019s key platforms: website, presentations, marketing materials, documents, social media, signage, <\/span>packaging<\/span><\/i> , and other touchpoints.<\/span> <\/span><\/p>

At NAL3, we develop the agreed-upon components, and the client helps prioritize the channels and materials they need to activate first.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Manual and Delivery<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We compile the guidelines for use in a brand manual to facilitate consistent use of the brand identity. We also organize and provide the necessary files for use in various formats and media. <\/span> <\/span><\/p>

This provides your company with a clear guide for managing your brand internally and coordinating with future partners or suppliers.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Branding for startups and rebranding for established companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Branding for Startups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A startup needs to build credibility from its very first interactions with the market<\/span><\/b>. Branding for startups helps organize the value proposition, define a recognizable personality, and create an identity that\u2019s ready to grow alongside the business.<\/span> <\/span><\/p>

At NAL3, we tailor the scope of the project to the actual priorities of each initiative. We can start with the essentials\u2014branding, logo, colors, typefaces, tone, and primary applications\u2014and create a scalable system that allows for the incorporation of new media as the company evolves. <\/span> <\/span><\/p>

This approach is particularly relevant in Barcelona\u2019s dynamic business and technology ecosystem (22@, Mobile World Capital, etc.), which is home to the largest number of startups in Spain.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rebranding for Established Companies <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Companies evolve: they add services, enter new markets, transform their processes, or modify their value proposition. <\/span>When the existing brand image no longer reflects that reality, a rebranding may be necessary<\/span><\/b>.<\/span> <\/span><\/p>

This process does not necessarily involve breaking with everything that came before. At NAL3, we analyze which elements retain their value, which ones generate recognition, and which ones need to be updated. <\/span> <\/span><\/p>

Based on that assessment, we developed a redesign of the corporate identity that honors the organization\u2019s history while also communicating its current state and vision for the future. We also provided support during the implementation to ensure a smooth transition from the previous identity to the new one. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tDon't just create a brand. Create an unforgettable connection. <\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Start your journey with NAL3.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Completed Branding Projects<\/h2>\t\t\t\t<\/div>\n\t\t
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Daniel Rosas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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