{"id":380139,"date":"2022-09-28T13:29:18","date_gmt":"2022-09-28T11:29:18","guid":{"rendered":"https:\/\/nal3.com\/servicios\/agencia-ecommerce\/"},"modified":"2026-07-30T11:24:41","modified_gmt":"2026-07-30T09:24:41","slug":"e-commerce-agency-barcelona","status":"publish","type":"page","link":"https:\/\/nal3.com\/en\/services\/e-commerce-agency-barcelona\/","title":{"rendered":"E-commerce"},"content":{"rendered":"\t\t
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E-commerce Agency in Barcelona <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A store <\/span>online<\/span><\/i> shouldn\u2019t just be a digital catalog\u2014it should become a real tool for growing your business. <\/span>At NAL3, we help companies and brands create, develop, and grow their <\/span><\/b>online<\/span><\/i><\/b> with a sales-focused strategy<\/span><\/b>. <\/span> <\/span><\/p>

As an e-commerce agency in Barcelona, we don\u2019t just design an attractive website or implement a technology platform: we analyze the business, the market, the customers, and the entire purchasing process to build a profitable, measurable digital channel that\u2019s ready to evolve.<\/span> <\/span><\/p>

We work with retailers, fashion brands, and <\/span>lifestyle<\/span><\/i>, food companies, businesses in <\/span>retail<\/span><\/i> and B2B and industrial companies that want to sell <\/span>online<\/span><\/i>, tap into new markets, or improve the performance of an existing e-commerce site. <\/span>Our team combines strategy, design, web development, SEO, <\/span><\/b>paid media<\/span><\/i><\/b>, <\/span><\/b>email marketing<\/span><\/i><\/b>, automation, and analytics<\/span><\/b>. In this way, every decision serves a specific purpose: to attract qualified traffic, facilitate purchases, increase conversion rates, and build customer loyalty.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Scaling your eCommerce means selling with strategy, creativity and precision.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Platforms We Work With<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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There is no single platform that is suitable for all projects. The choice should depend on the business model, the product catalog, the necessary integrations, the markets in which the company intends to sell, and each company\u2019s internal management capabilities. <\/span> <\/span><\/p>

At NAL3, we review each project before recommending a solution<\/span><\/b>. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Shopify<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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As a Shopify agency in Barcelona, <\/span>we recommend<\/span> <\/span>this <\/span>option for fashion <\/span>fashion brands, <\/span> <\/span>lifestyle<\/span><\/span>, cosmetics, food, or consumer products with a relatively structured catalog <\/span>and are looking to launch a store <\/span><\/span> online<\/span><\/span> with agility<\/span> <\/span>and have an infrastructure ready to scale.<\/span> We also help you optimize your<\/span> existing <\/span>that already exists<\/span> with Shopify<\/span>.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WooCommerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The<\/span> work <\/span>of NAL3 <\/span>as a <\/span>WooCommerce<\/span> in Barcelona <\/span>is<\/span> <\/span>to create an<\/span>optimizing online stores <\/span> <\/span>online<\/span><\/span> for<\/span> businesses <\/span>B2B and industrial <\/span>that already use WordPress or need to integrate an online store <\/span><\/span> with<\/span><\/span> with a solid strategy for content, organic search, and lead generation.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PrestaShop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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PrestaShop<\/span> is a suitable option for stores with extensive product catalogs, various product categories, frequent promotions, or specific business management needs.<\/span> <\/span>It can be a good fit for <\/span><\/span>retail<\/span><\/span>, distributors, and companies with <\/span>e-commerce operations<\/span> established businesses that require greater customization capabilities. It also allows you to tackle projects involving different languages, markets, or product configurations. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Magento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Magento is typically reserved for more complex projects, such as those with extensive product catalogs, multiple markets, multiple stores, or advanced integrations with internal systems.<\/span> <\/span>It can be a suitable solution for businesses with a high volume of digital transactions or for B2B companies that need to tailor prices, products, permissions, and purchasing processes to different customer profiles.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tScaling your eCommerce means selling with strategy, creativity and precision. <\/span>\t\t\t\t<\/div>\n\t\t\t\t
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With NAL<\/span>3, your business achieves: <\/span>greater visibility, real conversions, seamless user experiences, and optimized processes<\/span>.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us at<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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E-commerce Agency Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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An e-commerce project doesn’t end when the store goes live. To generate sales, it needs visibility, a clear shopping experience, customer acquisition campaigns, loyalty programs, and reliable metrics. <\/span> <\/span><\/p>

That is why, at NAL3, we approach projects from a comprehensive perspective and bring together all the necessary disciplines<\/span><\/b>.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Online Store Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We design and develop online stores <\/span><\/span>online<\/span><\/span> that align with the brand\u2019s identity and are tailored to user behavior.<\/span> <\/span>The goal is to improve the user experience, reduce cart abandonment, and increase sales.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEO for E-commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A store <\/span><\/span>online store<\/span><\/span> It needs to appear when <\/span>s<\/span>Our customers are looking for the products you offer. We develop SEO strategies <\/span>eCommerce<\/span> that focus on the catalog structure, categories, product pages, content, and the technical aspects of the website.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SEM and Shopping Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We run Google campaigns <\/span>Ads<\/span>, Shopping, and other <\/span><\/span>paid<\/span> media<\/span><\/span> depending on the product, the audience, and the business objectives<\/span> <\/span>to connect products with users who have <\/span>purchase intent.<\/span> We analyze search queries, ad spend, and the performance of each campaign to improve return on ad spend and increase the volume of profitable sales.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Email Marketing and Automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We design targeted strategies, <\/span><\/span>newsletters<\/span><\/span> and <\/span><\/span>workflows<\/span><\/span> automated to showcase products, recover abandoned shopping carts, communicate new offerings, encourage new purchases, and build customer loyalty. Each email is integrated into the shopping journey and serves a measurable objective. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CRO <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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CRO (<\/span>Conversion Rate Optimization<\/span><\/i> ) aims to ensure that a higher proportion of visitors complete a purchase or a relevant action.<\/span> <\/span><\/p>

We analyze user behavior, identify obstacles, and suggest improvements to category pages, product details pages, calls to action, forms, and checkout processes. The goal isn\u2019t simply to attract traffic, but to make better use of the traffic the store already receives. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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E-commerce Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Using tools such as GA4 and Tag Manager<\/span> or<\/span> With Looker Studio, we can analyze traffic sources, product views, products added to the cart, abandoned carts, purchases, and campaign performance. We transform this data into useful insights to inform decision-making and prioritize improvements. <\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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According to the National Commission for Markets and Competition, e-commerce in Spain exceeded 114,800 million euros in 2025, a 20.6% increase from the previous year. (CNMC, 2026) <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How can we increase your store's conversion rate?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The conversion rate does not depend on a single factor. The product, the price, the traffic source, usability, trust, shipping costs, the ease of the checkout process\u2026 all of these factors influence the final decision. <\/span> <\/span><\/p>

For this reason, we do not implement isolated changes without first analyzing the context. <\/span>Our e-commerce CRO process is data-driven and carried out in a step-by-step manner<\/span><\/b>.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. We track the customer journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We review the analytics settings and analyze how users navigate from the moment they arrive at the store until they complete a purchase using <\/span>heat maps <\/span><\/i>(heat maps).<\/span> <\/span><\/p>

We analyze which channels attract visitors, which products generate interest, on which pages visitors abandon their sessions, and which devices present the most challenges.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Identifying Frictions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We prioritize the obstacles that may be affecting sales: unclear navigation, incomplete product listings, slow loading times, lack of trust, lengthy forms, or costs that are revealed too late.<\/span> <\/span><\/p>

Each optimization proposal is based on a specific hypothesis and its potential impact on the business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. A\/B Testing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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When traffic volume and conversion rates allow it, we can conduct A\/B tests to compare alternatives and determine which changes lead to real improvements.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Checkout Optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We reviewed the shopping cart and checkout process to eliminate unnecessary steps and make it easier for users to complete their purchases.<\/span> <\/span><\/p>

We also analyzed the clarity of key aspects for users, such as shipping costs, available payment methods, guest checkout, error messages, and the mobile experience.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Cart Return<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We design strategies to recover abandoned shopping carts and reconnect with users who have shown interest. The <\/span><\/span>email marketing<\/span><\/span>, automation, and <\/span><\/span>remarketing<\/span>campaigns<\/span><\/span> allow you to stay in touch in a relevant way, while always avoiding excessive sales pressure.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tDo you want an eCommerce that sells, scales and builds loyalty? <\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Tell us about your project and we will turn it into results.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tShall we talk?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Are you looking for an agency specializing in e-commerce in Barcelona? Why choose NAL3?<\/h2>\t\t\t\t<\/div>\n\t\t
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Strategic vision and business focus.<\/span><\/span><\/strong> Before we talk about platforms or campaigns, we analyze what you need <\/span>your<\/span> company needs to sell and grow sustainably.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Multidisciplinary team.<\/span><\/span><\/strong> <\/strong>We combine strategy, design, web development, SEO, <\/span><\/span>paid<\/span> media<\/span><\/span>, <\/span><\/span>email marketing<\/span><\/span>, automation, content, and analytics within a single team.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Experience with B2B and industrial projects.<\/span><\/span><\/strong> <\/strong>We understand complex sales processes, technical catalogs, and the specific needs of companies that combine traditional and digital sales channels.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Post-launch support.<\/span><\/span><\/strong> We can continue working on <\/span>retention<\/span>, customer acquisition, conversion, and the evolution of <\/span>the store once it\u2019s<\/span>.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Data-driven decisions.<\/span><\/span><\/strong> <\/strong>We measure user behavior and the performance of actions to prioritize improvements and optimize our investment.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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NAL3 is a Barcelona-based digital marketing and communications agency with more than 25 years of experience. We combine strategic thinking and execution capabilities to turn every project into a success <\/span>eCommerce<\/span> is a useful tool for business.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Frequently Asked Questions About E-Commerce Agencies <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How much does it cost to set up an online store in Barcelona? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/polygon><\/g><\/g><\/svg><\/span>\n\t\t\t<\/polygon><\/g><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The price of a store <\/span>online<\/span><\/i> It depends on the platform, the number of products, the design, the languages, the integrations, and the required features. A store with a small catalog doesn’t cost the same as a project with different markets, pricing structures, or connections to internal systems. <\/span> <\/span><\/p>

At NAL3, we first analyze the business needs and prepare a proposal tailored to the actual scope of the project.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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How long does it take to set up an e-commerce site? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/polygon><\/g><\/g><\/svg><\/span>\n\t\t\t<\/polygon><\/g><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The timeline depends on the complexity of the store, the availability of content, the catalog, and technical integrations.<\/span> <\/span><\/p>

The project typically includes phases for analysis, architecture definition, design, development, content upload, configuration, testing, and publication. Before we begin, we establish a work schedule and validation milestones. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Which e-commerce platform do you recommend? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/polygon><\/g><\/g><\/svg><\/span>\n\t\t\t<\/polygon><\/g><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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There is no one-size-fits-all solution for all<\/span>development projects for <\/span>a store <\/span><\/span>online<\/span><\/span>. <\/span>At NAL3 <\/span>we analyze <\/span>the business model, the product catalog, the target markets, the in-house team, and our clients\u2019 integration needs<\/span> of our clients before recommending an <\/span>e-commerce<\/span>.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Can I sell on marketplaces (Amazon, El Corte Ingl\u00e9s online, etc.)? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/polygon><\/g><\/g><\/svg><\/span>\n\t\t\t<\/polygon><\/g><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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It’s possible to combine your own online store with other sales channels, such as <\/span>marketplaces<\/span><\/i>, as long as it makes sense for the business.<\/span> <\/span><\/p>

Before planning this expansion, at NAL3 we analyzed profit margins, catalog management, logistics, competition, and our reliance on each platform. The strategy must define the role of our own store and that of each external channel. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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What kind of maintenance does an online store need? <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/polygon><\/g><\/g><\/svg><\/span>\n\t\t\t<\/polygon><\/g><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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A store <\/span>online<\/span><\/i> needs updates, backups, security monitoring, performance monitoring, and integration reviews.<\/span> <\/span><\/p>

It\u2019s also a good idea to periodically review the checkout process, payment methods, and forms. At NAL3, we offer maintenance services for WooCommerce and can assess the technical maintenance needs of projects built with Shopify, PrestaShop, Magento, or other solutions. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t