Google Analytics is an indispensable basic for measuring the results of online marketing campaigns. At the beginning of the year, Google announced the definitive change from GA Universal to GA4, a version of this web analytics tool that goes beyond a mere update. At Nal3 we have been trained for this event and we want to share the key points of this transformation. Learn from Nal3’s Digital Marketing Specialist, Gabriela Amorín, how to deal with the massive data loss along with the other implications of this inevitable change.
NAL3 Expert opinion
Google Analytics 4: an urgent change in web analytics
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