SEO Agency in Barcelona
At NAL3, we’re an SEO agency in Barcelona that approaches organic search with a business-first mindset. We want your company to gain visibility, but above all, we want that visibility to attract the right people and generate real opportunities.
To achieve this, we combine strategy, analysis, content, and technical optimization, by integrating SEO with the rest of your company’s communication and marketing efforts. Because appearing on Google is only part of the equation: you also need to convey a clear value proposition, build trust, and have a website designed to convert visitors into leads.
In addition to traditional search engine optimization, we incorporate GEO, Generative Engine Optimization, to adapt brands’ digital presence to new forms of search through ChatGPT, Perplexity, Google AI Overviews, and other AI-powered environments.
With SEO, your website not only gains visibility: it becomes a constant and profitable channel of attraction.
What Can Your Company Achieve with SEO in Barcelona?
An SEO positioning strategy allows you to connect your business with users who are already searching for products, services, or solutions related to your business.
The goal isn’t simply to attract more visitors, but to increase our visibility in relevant search results and turn that visibility into new opportunities.
Qualified organic traffic in Barcelona without paying per click
We don’t aim to increase traffic just for the sake of increasing traffic. To achieve this, we analyze which search queries can connect you with potential customers and develop the pages and content needed to address those queries, attract relevant users, and turn that visibility into opportunities.
Unlike channels where each visit depends directly on advertising spending, SEO allows you to gradually build your own digital asset capable of continue to generate visibility and qualified traffic in the medium and long term.
Visibility on Google, ChatGPT, and Perplexity for Barcelona-based Companies
The way people search for information is changing. Your potential customers might start their research on Google, ask a question on ChatGPT, or use Perplexity to compare solutions.
After all, there is no longer a single place where decisions are made, which is why we work to a digital presence capable of supporting your brand across various search environments.
According to Semrush, the presence of AI Overviews in commercial-intent searches grew by 71% in just six months during 2026.
Local SEO in Barcelona to attract customers in your area
If your company provides services in Barcelona or conducts a significant portion of its business there, the local aspect should also be part of your SEO strategy.
We are working on the relationship between location, services, specialization, and content to help search engines understand what your company offers and where it operates.
In 2026, BrightLocal found that 84% of consumers surveyed had searched for a local business online in the previous three months.
Technical SEO, content SEO, and GEO: the three pillars of our strategy
We don’t view SEO as a series of isolated actions, because a website’s performance depends on how the technical aspects, the content, and the way the information is structured all work together.
A page can have good content but still fail to rank if there are technical barriers, just as a technically sound website may fail to attract traffic if it doesn’t appear in relevant search results.
That is why, at NAL3, we work on these three pillars in a coordinated manner: technology, content, and visibility in new search environments.
Technical SEO: Speed, Indexing, and Error-Free Structure
Technical SEO lays the groundwork necessary for Google and other search engines to crawl, understand, and index your website correctly.
We analyze which factors may be limiting your performance and prioritize improvements that can truly contribute to search rankings and a better user experience.
- Crawling, indexing, redirects, and technical errors
- Information Architecture, URLs, and Internal Linking
- Speed, Performance, and Mobile Experience
- SEO Tags and Structured Data
Content SEO: Keywords, Topic Authority, and Internal Linking
Before creating content, we need to understand what your audience is looking for, what they need to know, and what role each page can play in the decision-making process.
We analyze keywords, their intent, and their relationship to the business to determine which content we should improve, which we need to create, and how we should link them together.
- Keyword Research and Prioritization
- Optimizing Product and Service Pages
- Creation and updating of specialized content
- Thematic Architecture and Internal Linking Strategy
GEO - Optimization for AI: Appearing in ChatGPT, Perplexity, and AI Overviews
GEO is expanding its SEO strategy to include systems capable of generating responses using artificial intelligence.
There is no formula that guarantees a company will appear in ChatGPT, Perplexity, or Google AI Overviews, but we can improve the conditions so that its information is searchable, understandable, specialized, and verifiable.
- Schema and structured data that help put the information into context
- Clear definition of companies, products, services, and areas of expertise
- Question-and-answer formats when they add value
- Specific, specialized, verifiable, and easily citable content
Our 4-Phase SEO Method
Phase 1 - Comprehensive SEO Audit: Technical, Content, and Competitor Analysis
We start by assessing your website’s current state: we analyze its architecture, indexing, content, internal linking, ranked keywords, and competitive landscape to identify what might be hindering its visibility and where there are real opportunities for improvement.
To do this, we use tools such as Screaming Frog, Semrush, and Google Search Console, which help us turn data into a clear and actionable analysis.
Phase 2 - Strategy and Roadmap: Priorities by Impact and Effort
Based on the diagnosis, we determine where it makes the most sense to focus our efforts. We prioritize the pages we need to optimize, the technical issues that should be resolved first, and the content that can help us capitalize on new search opportunities aligned with our business objectives.
To create this roadmap, we combined data from Semrush and Google Search Console with our understanding of the client, its market, and its audience.
Phase 3 - Implementation: Technical Improvements and Content Creation
Once the strategy is defined, we take action and implement the recommendations on the website by optimizing pages, developing new content, reviewing site structures, and coordinating the technical adjustments needed to improve SEO performance.
Working with a 360° agency allows us to tackle this phase in a coordinated manner, integrating SEO, content, design, web development, and analytics under a single leadership.
Phase 4 - Monthly monitoring and optimization using GSC and GA4 reports
Tracking allows us to understand how the strategy is evolving and what decisions we should make next. We analyze rankings, impressions, clicks, organic traffic, and conversions using Google Search Console, GA4, and Semrush, focusing on the most relevant metrics for each project.
Based on this data, we identify which pages are gaining visibility, which content needs adjustments, and where new opportunities for growth are emerging.
SEO for Industrial B2B Companies in Barcelona
The B2B and industrial SEO requires an understanding of longer purchasing cycles, technically complex products and services, and decisions that often involve different stakeholders.
Management, procurement, marketing, operations, or technical teams may seek out different information about the same solution before initiating a business discussion.
Our experience in B2B and industrial marketing helps us first understand the business and then translate that understanding into a positioning strategy.
Niche keywords with low competition and high purchase intent
In B2B, a high search volume doesn’t always mean you have a good keyword. A very specific search query may have a low search volume, yet come from a professional who needs exactly the product, service, or solution your company offers.
That is why we analyze products, applications, problems, industries, and needs, prioritizing opportunities based on their relevance to the business and search intent—not just on volume.
Technical content that turns visits into quote requests
A B2B company can’t just say it offers a solution—it needs to demonstrate that it understands the problem.
We transform the knowledge of our sales, technical, and product teams into content that addresses potential customers’ questions while also capitalizing on positioning opportunities.
Service pages, industry-specific applications, success stories, technical articles, or guides can guide the user from their first search all the way to making contact.
This approach is particularly relevant in fields such as manufacturing and machinery, automation, engineering, logistics and intralogistics, laboratories, healthcare, and professional services.
Our Clients' SEO Results
An SEO strategy must lead to measurable results. That’s why we track metrics that help us understand whether we’re gaining visibility, attracting relevant traffic, and generating new business opportunities.
The Labprocess Case
Labprocess is a B2B company specializing in the distribution of electrochemical instrumentation for laboratories and process analytics.
The challenge was to improve their search engine rankings, increase qualified traffic, and generate new business leads through the website. To achieve this, NAL3 focused on SEO, content, web development, and analytics, while also improving the site’s navigation paths and performance.
The project achieved a 260% increase in traffic, 175% more leads, 336% more indexed keywords, and a 1,400% increase in keywords ranking in the top 3 on Google.
The Akua Group Case
The Akua Group needed to improve its digital presence and organize its product catalog to compete with greater visibility in search engines.
NAL3 defined a new URL architecture based on search requirements and strategic keywords, along with a content calendar and an internal linking strategy.
The project achieved a 82.6% increase in organic visibility, 1,369 new ranked keywords, and a 176.7% increase in organic traffic.
Frequently Asked Questions About SEO in Barcelona
How much does SEO cost in Barcelona?
The cost depends on the website’s current status, the competition, and the necessary actions. At NAL3, we analyze each project to develop a strategy tailored to its objectives.
How long does it take for SEO to show results?
The first results usually start to appear within 3 to 6 months, although the timeframe varies depending on the competition, the condition of the website, and the keywords targeted.
What is the difference between SEO and GEO?
SEO focuses on search engine visibility, while GEO extends that strategy to AI-based environments such as ChatGPT, Perplexity or Google AI Overviews.
What services are included in an SEO strategy in Barcelona?
It may include a technical audit, a study of keywords, content optimization, website architecture, internal linking, link building, performance improvements, and analytics, depending on the needs of each project.
What is the difference between on-page SEO and off-page SEO?
SEO on--page SEO focuses on the internal elements of a website, while off-page SEO aims to strengthen its authority through external signals, such as links and mentions from other sites.
What is the difference between SEO and SEM?
SEO aims to gain visibility organically and gradually, while SEM uses paid campaigns to achieve visibility in search engines as long as the investment continues.
Does SEO work for B2B and industrial companies in Barcelona?
Yes. A strategy tailored to technical searches, long buying cycles, and different decision-maker profiles can help B2B and industrial companies capitalize on relevant opportunities.
Do I need to create new content to improve my SEO ranking?
Not always. First, we analyze whether existing content can be optimized, and we only propose new pages or resources when we identify search opportunities that haven’t yet been addressed.
How do we know if an SEO strategy in Barcelona is working?
We analyze metrics such as rankings, impressions, organic traffic, and conversions to determine whether the strategy is gaining visibility and generating relevant opportunities for the business.
Do you have more questions about SEO and it does not appear in FAQ’s?
Write to us and we will answer all your questions!
Do you want your company to appear in Google and artificial intelligence answers?
Tell us your goals and we will design an SEO strategy for the present and the future.
The SEO of the future starts today.
Get your brand on Google and artificial intelligence with Nal3.