Branding and Corporate Identity Agency in Barcelona

A brand is much more than just a logo. It is the way a company presents itself, communicates its purpose, and builds a relationship with its audiences. Branding allows you to bring all these elements together to create a recognizable, consistent identity that inspires trust.

At NAL3, we approach branding from both a strategic and creative perspective. We analyze the essence of each business—its value proposition, its goals, and the context in which it competes—to transform them into a visual and verbal identity with its own distinct personality.

As a branding agency in Barcelona, we understand the importance of standing out in a business environment where numerous brands compete every day to capture the attention of customers, partners, and professionals. That’s why, We don’t just design an attractive image: we build a branding system designed to function consistently across all touchpoints.

We don't design logos, we build brand souls that people remember.

What does a branding project include?

The scope is tailored to each company’s needs and current situation. A branding project with NAL3 may include the following elements:

Naming

We create or review the name of the company, product, service, or new business unit. The goal is to find a name that is consistent with the brand positioning, easy to understand, and capable of representing the brand’s offering.

Logo

We create or redesign the company’s primary visual identifier: a logo that is recognizable, reproducible, and adaptable to different sizes, media, and communication contexts.

Color palette

We selectedWe selected the corporate colors and defined their combinations based on the criteria of the professionals who are part of our multidisciplinary team. A well-designed color palette helps reinforce the brand’s identity and maintain a consistent image across print materials, the web, social media, and other channels.

Corporate Fonts

Definewe the typeface families to be used in headlines, body text, presentations, and communication materials. Typefaces help convey the brand’s character and enhance visual consistency.

Tone of voice

We establish the criteria that determine how the company speaks and writes, including aspects such as the level of formality, vocabulary, the style of messages, and how to address each audience.

Brand Manual

In this ddocument containswe the guidelines for using the visual and verbal identity. The brand manual helps internal teams, designers, agencies, and vendors correctly apply all corporate branding elements.

Stationery and Corporate Applications

We adapt the brand identity to various media such as business cards, email signatures, documents, folders, presentations, signage, and marketing materials, depending on the company’s needs.

Digital Templates

We design templates for social media, newsletters, presentations, or other recurring formats. These templates streamline content creation and help maintain a consistent visual identity.

Your brand isn't just a product or service—it's a story, a promise, and a community.

In NAL3 , we develop branding projects based on a shared vision so that your brand doesn’t just exist—it makes an impact.

Our Branding Methodology

A corporate identity project requires creativity, but also analysis, organization, and collaboration. At NAL3, we structure the branding process into five phases fundamental.

1. Brand Discovery or Brand Research

We begin by getting to know your business, its history, its goals, its target audiences, and its competitive landscape. Through meetings, interviews, and analysis of the available information, we identify the attributes that should define the brand.

In this phase, you, as the client, share your vision, needs, and the insights you’ve gained about the market and its audiences.

2. Brand Strategy

We define the positioning, values, personality, value proposition, and key communication areas. This phase establishes the conceptual foundation upon which your brand’s visual and verbal identity will later be built.

The client participates in the validation of strategic decisions to ensure that the proposal reflects the company’s reality and aspirations.

3. Identity Design

We transform the strategy into a visual—and, when appropriate, verbal—universe. We develop the logo, colors, typefaces, graphic elements, tone of voice, and necessary applications.

Next, we present the proposals with supporting arguments, explaining how each decision aligns with the defined position. Based on your feedback, we refine and develop the chosen direction.

4. Brand Implementation

We applied the new brand identity to the organization’s key platforms: website, presentations, marketing materials, documents, social media, signage, packaging , and other touchpoints.

At NAL3, we develop the agreed-upon components, and the client helps prioritize the channels and materials they need to activate first.

5. Manual and Delivery

We compile the guidelines for use in a brand manual to facilitate consistent use of the brand identity. We also organize and provide the necessary files for use in various formats and media.

This provides your company with a clear guide for managing your brand internally and coordinating with future partners or suppliers.

Branding for startups and rebranding for established companies

Branding for Startups

A startup needs to build credibility from its very first interactions with the market. Branding for startups helps organize the value proposition, define a recognizable personality, and create an identity that’s ready to grow alongside the business.

At NAL3, we tailor the scope of the project to the actual priorities of each initiative. We can start with the essentials—branding, logo, colors, typefaces, tone, and primary applications—and create a scalable system that allows for the incorporation of new media as the company evolves.

This approach is particularly relevant in Barcelona’s dynamic business and technology ecosystem (22@, Mobile World Capital, etc.), which is home to the largest number of startups in Spain.

Rebranding for Established Companies

Companies evolve: they add services, enter new markets, transform their processes, or modify their value proposition. When the existing brand image no longer reflects that reality, a rebranding may be necessary.

This process does not necessarily involve breaking with everything that came before. At NAL3, we analyze which elements retain their value, which ones generate recognition, and which ones need to be updated.

Based on that assessment, we developed a redesign of the corporate identity that honors the organization’s history while also communicating its current state and vision for the future. We also provided support during the implementation to ensure a smooth transition from the previous identity to the new one.

Don't just create a brand. Create an unforgettable connection.

Start your journey with NAL3.

Completed Branding Projects

Daniel Rosas

Challenge

Aligntion dthe appearance of the website with the designof the brand and reorganize the content structure to facilitate its understanding

NAL3 Achievement

FMIT Technologies

Challenge

Organize the portfolio of brands, services, and business lines to facilitate the company’s growth and ensure consistent communication

NAL3 Achievement

Daniel Rosas

Challenge

Update the brand identity of a company with more than 60 years of experience to reflect its transformation, its sustainable purpose, and its commitment to innovation in glass recycling

NAL3 Achievement

Are you looking for a branding agency in Barcelona? Why choose NAL3?

We combine strategy and creativity. Before we begin designing, we analyze the business, its value proposition, its target audiences, and its objectives.

We work with a multidisciplinary team. Strategists, consultants, creatives, designers, content specialists, and digital professionals contribute to the project as needed.

We provide comprehensive services. As a 360-degree agency, we can extend your brand identity to your website, social media, content, campaigns, audiovisual materials, and other channels without having to coordinate with multiple partners.

We are familiar with B2B and industrial environments. Our experience enables us to understand technical businesses, complex proposals, and decision-making processes in which clarity, trust, and consistency are particularly important.

We are actively involved in the implementation. We don’t just present a creative proposal—we help implement it across the platforms and touchpoints that each organization needs.

Results

Because of the idiosyncrasy of Labprocess we always look for suppliers 100% committed to the job. With Nal3 we have felt very comfortable from the first moment because they are a proactive, hard-working, loyal and very optimistic team ;-)… with them, (almost) everything is possible!

Francisco Romera

I am very satisfied with the work done with Nal3. They have managed to integrate perfectly with my team, working as one in each project. Together we have laid the foundations for the development of the image and communication in our new business units, in addition to starting to work on the Aritex Corporate Brand Manual and the contents for the group’s blog, fundamental steps for our future strategies. The Nal3 team stands out for its organization, flexibility and proactivity. They have always responded quickly and efficiently when urgent issues arose, demonstrating a great ability to adapt to changes and modifications without losing pace or quality. In addition, their focus on digital transformation and design has been key to the success of our projects. Hiring their services gives you peace of mind that everything will be as you want it, on time and on budget.

Maribel Jaramillo

Frequently Asked Questions About Branding

How much does a branding project cost in Barcelona?

The cost of a branding project depends on its scope, the number of elements to be developed, and the complexity of the brand. Creating a basic visual identity does not require the same amount of work as developing a comprehensive strategy, naming, brand guidelines, and a wide range of applications. At NAL3, we analyze each company’s needs and prepare a proposal tailored to the project.

How long has it been?

The timeline depends on the scope, the necessary research phases, and the number of applications. It is also influenced by the availability of the teams involved to participate in meetings and validate the proposals. In NAL3, we define thethe start of the project a work schedule with phases, deliverables, and review milestones.

What is the difference between branding and graphic design?

Branding defines what a brand stands for, how it wants to position itself, and what perception it wants to build. Graphic design translates part of that strategy into visual solutions specific. Therefore, design is a branding tool , however, the branding process also includes aspects such as purpose, personality, narrative, tone of voice, and experience.

When does my company need a rebranding?

A rebranding may be advisable when the brand identity has become outdated, no longer reflects the current value proposition, is difficult to implement, leads to inconsistencies, or fails to set the brand apart. It may also be considered following a merger, an expansion, a shift in the market, the addition of new lines of business, or a significant transformation of the company.

Do you have more questions about branding and it does not appear in FAQ’s?
Write to us and we will answer all your questions!

Do you want a brand that inspires, communicates and grows with meaning?

Tell us your story, and we will make it come to life from your identity.