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  • Branding
  • Recycling and Sustainability

Branding: Daniel Rosas, Inc.

Development of a branding strategy for Daniel Rosas S.A., a company dedicated to glass recycling, with the goal of transforming its communications and positioning it as a leader in innovation and sustainability within the recycling sector.
Cliente
Daniel Rosas
Sector
  • Recycling and Sustainability

El Reto

Daniel Rosas S.A., originally known as Carbonera, has been in the glass recycling industry for more than 60 years. Throughout its history, the company has strived to improve the recycling process and add value to glass, transforming it into a sustainable product. However, its brand image did not reflect the shift in focus from being a recycling company to becoming a company with a sustainable purpose and a strong commitment to innovation. The challenge was to update its visual identity and communications, reinforcing its message of sustainability and innovation, and positioning it as a leader in the industry.

Solución NAL3

We developed a new brand identity for Daniel Rosas S.A., revamping the logo, factory sign, slogan, and all of the company’s visual elements. The new identity reflected the company’s commitment to sustainability and its capacity for innovation in the recycling process. In terms of communication, the strategy focused on highlighting the value of glass and the company’s commitment to sustainability, beyond its traditional role as a glass recycler.

Project Description

We redesigned the logo and the brand’s visual identity, updating all graphic elements to reflect its new sustainable approach. In addition, we created a content strategy to communicate the company’s values in a clear and engaging way. The new brand image was rolled out across various platforms, from the factory sign to a new website and a refreshed slogan, all aligned with the company’s commitment to innovation and efficiency. The ultimate goal was to position Daniel Rosas as a leader in glass recovery and recycling, highlighting its commitment to sustainability.

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