Communication strategy

Press office in Barcelona

At Nal3, as a communication agency, we know the importance and value of turning your idea, company, product or service into news and spreading it through different channels and media.

For this reason, we have a press office composed of highly qualified editors and journalists who will convert your content into attractive and relevant information for the media and for your target audience.

At NAL3 we turn your company's voice into news that connects with media and audiences, reinforcing your reputation and visibility.

How can the press office help my business?

The press office multiplies the reach of your communication through reliable third parties: the media. It helps you gain notoriety, credibility and authority in front of clients, investors and society.

Discover what a professional press office can do for your brand:

Product press office

Make your product news. At NAL3 we create press releases and dossiers with attention to detail to highlight its features and arouse the interest of your audience in the right media.

Corporate press office

Strengthen your company's image in the public opinion. At NAL3 we manage press releases, interviews, press conferences and presentations to consolidate the credibility and prestige of your brand.

Reputational press office

Protect and strengthen your reputation. At NAL3 we identify the media most relevant to your sector, disseminate your content and analyze its impact to ensure a positive and lasting visibility.

Crisis press office

Be prepared before and respond better during a crisis. At NAL3 we elaborate preventive manuals and, if the situation already occurs, we design an immediate response plan to minimize damage and reinforce your image.

Press office for events and launches

Turn your event into news. At NAL3 we take care of media calls, interview coordination, press releases and press follow-up to ensure the maximum impact of launches, fairs or presentations.

Make your brand stop being a spectator and become news.

Start today to give visibility to your company in the media.

Do you want your company to appear in the most influential media in your sector?

Tell us your story and we will transform it into news with impact.

Why NAL3?

At NAL3 we know how to build strategic relationships with media and journalists to give your brand a voice. Our experience allows us to identify the news angle of each story, adapt it to journalistic formats and ensure it reaches the right audience.

In addition, we get involved in the continuous management: from the drafting of press releases to the follow-up of publications and crisis management. Having NAL3 means having a press office that is agile, creative and focused on results.

Your campaigns don’t need magic
They need data, strategy and creativity working together.

Results

We want to express our gratitude for the work they have done in the study and design of our corporate image. From the beginning of the project, we have felt very cared for and supported in the creativity and attention to detail. With the ability to capture our vision and turn it into an identity. We are very happy to have trusted NAL3 for this important project, and we deeply appreciate the effort and dedication they have put in every step of the process. We hope to continue collaborating with NAL3 in future projects. Thank you again for your support in this new stage.

Fran Borromeo

We are very satisfied with the work and involvement of Nal3. They have managed to boost our organic traffic, considerably improve the quality of leads and increase sales thanks to their constant effort in content generation. Their team is organized, maintains continuous communication and responds quickly, always respecting the client’s approval before acting. They work ‘pick and shovel’ to position the website, improving its structure and usability. In addition, the video content they have produced brings a lot of value. Nal3 can accompany any company in its growth process, offering a comprehensive approach with professionals perfectly synchronized to achieve the desired objectives.

Cristina Ordaz

FAQ's

We know that entrusting your brand communication to a press office is an important decision. That’s why we have compiled some of the most frequently asked questions from our clients so that you have all the information you need before taking the next step.

What exactly does a press office do?

Manages the company’s relationship with the media: drafting and sending press releases, organizing interviews, following up on publications and crisis management.

What is the difference between advertising and press office?

Advertising is paid. The press office seeks to generate free coverage (earned media) through content of interest to the media.

What type of content is sent to the media?

Press releases, press releases, opinion articles, interviews and supporting graphic or audiovisual material.

Can I have a press office if my company is small?

Yes, media visibility is not only reserved for big brands. Any company can generate relevant news if it communicates strategically.

What happens if a reputation crisis arises?

The press office is key to react quickly, deliver a coherent message and minimize the negative impact on the brand image.

In which media will my company appear?

In those that are relevant to your audience: from general media to specialized media in your sector, online or offline.

Can the press office also work with influencers?

Yes, today influencers have become a new form of media with great power of reach and credibility. At NAL3 we integrate influencer management within the press office strategy: we select profiles related to your brand, coordinate collaborations and measure results, ensuring that their impact complements the diffusion in traditional and digital media.

How do you measure the success of a press office?

Through metrics such as number and quality of publications, reach, reputation achieved and its impact on brand awareness.

Do you have more questions about the Press Office and it does not appear in FAQ’s?
Write to us and we will answer all your questions!