We speak
We are Your Team Talent History

About NAL3

NAL3 is the adventure of three brothers from Barcelona who spent their vacations at their grandparents’ house in Torre del Compte (Aragón). The vivid memory of those family summers among olive and almond trees, medieval streets and views of the Matarranya river was what inspired the name NAL3, a small tribute to the way of speaking of their maternal grandparents who, instead of saying nosaltres (“we”), used the variant naltres. In this family atmosphere full of complicity, NAL3 found its name.

Today we help companies face their challenges, highlighting their products and
services with marketing, communication and technology strategies.

We are an agency with a global vision and innovative.

We transform ideas into communication strategies that combine analysis, creativity and efficiency in equal parts.
In an increasingly demanding digital environment, we help brands grow, connect and stand out, with particular expertise in industrial and B2B sectors.
Our essence is clear: create with ingenuity, measure with precision and achieve real results.
That’s why every project we undertake evolves and progresses with sustained success.

Analysis and strategy

We are clear and precise. Before we act, we analyze and plan each resource to ensure a defined direction. We believe in data and a thorough understanding of the brand and its market, to create measurable, realistic and effective plans.

Creativity

Creativity defines us. We design strategies that stand out for their quality and emotional connection. We listen to the brand, understand its essence and choose the right message and channel. With an aesthetic and empathetic look, we create solutions with personality that generate impact and leave a mark.

Efficiency

We have a team of more than 20 specialists who execute each strategy with efficiency and attention to detail. We work as your marketing department, creating campaigns aligned with your objectives. We are an ally that gets involved to the maximum to transform ideas into real results.

Our values

  • Diversity

    The richness of having a heterogeneous and multidisciplinary team.

  • Security

    More than 20 years of solid experience in the marketing and communication sector at your service.

  • Honesty

    We call a spade a spade while being 100% involved in your clients' objectives.

  • Optimism and perseverance

    We create a studied and customized value proposition combining technology and creativity... and we go for it!

  • Innovation and creativity

    We are driven by curiosity. We think outside the box to find new ways to communicate.

  • Proximity and accessibility

    We prioritize a direct approach and active listening to our customers' needs in order to become their trusted partner.

Our manifesto

Sallent, January 23rd, 2025. Away from the hustle and bustle of the world, a couple of hours ago we had already started our annual teambuilding meeting, the NAL3Force. Daniel and Marta announced the first team activity: a short trip to reflect on what values represent us as a team.

This exercise made us sit down to discuss our virtues as a team and define the values on which we had all agreed. It is one thing to live it as something natural -which we understand without words because it comes out of us like breathing- and another thing to shape them and express them in just a few minutes in the most spontaneous way possible.

Today we share those phrases that emerged in a house in the middle of the field, where we looked in the mirror as a team and saw these values reflected:

Our history
  • Optimism

    Optimism is the fruit of joy, passion and self-confidence. We have the certainty that we can improve our surroundings through the way we live.

  • Passion

    We are passionate because we do and think with conviction, energy and intensity.

  • Transparency

    We are what you see. We say what we think. We share everything we have and know.

  • Commitment

    We assume as our own the objectives and desires of our clients, acting with responsibility, coherence and dedication.

  • Empathy

    Our cornerstone. We understand and listen to people's needs and concerns.

  • Proactivity

    Let's go further. Inquiring minds. Curiosity moves us.

A diverse and multitalented team

Adrian Carballo

Technology Services Manager

Albert Farre

Paid Media Specialist

Alejandro Arruti

Graphic Design Manager

Ana Fernandez

Content Specialist

Andrea Poveda

Social Media Specialist

Anna Adeliño

Key Account Manager

Cristina Hernandez

Content Manager

Cristina Perez

Minspira Customer Service

Conrad Torras

Creative Planner

Daniel Liñan

Co-CEO

Enric Perez Mas

Senior Consultant

Eva Perez

Graphic designer

Gabriela Amorín

Consulting & Innovation Manager

Helena Espelt

Account Manager

Helena Liñán

Administration & Finance

Gemma Escribà

Key Account Manager

Guillem Virgili

Branding Consultant

Hannah Rodriguez

Social Media Manager

Ilaria Befani

Paid Media Manager

Isabel Valenzuela

Strategy Manager

Joan Casanovas

UX/UI Specialist

Lules Echevarría

Branding Manager

Manel Folguera

Administration & Finance

Marc Martí

SEO & Analytics Manager

Marta Liñán

Co-CEO

Marta Rodriguez

Content Specialist

Núria Recasens

Content Specialist

Oriol Conesa

COO

Patricia Lostado

Key account Manager

Paula Díez

Key Account Manager

Ramon Sabatés

Junior Business Developer

Xavier Folguera

Digital Business Developer

Want to join the team?

At NAL3 we like talent, responsibility, nonconformity and a sense of humor in equal parts. We love to find inspiration in our colleagues to become better professionals, especially when there are large doses of good vibes to share. We are waiting for you!

Check our vacancies

Write to us at

nal3@nal3.com

Or fill out this form

* Required fields

Adrian Carballo

Technology Services Manager

Punctuality
50%
Creativity
50%

Adri is the expert who turns ideas into real web projects, capable of meeting any requirement. Although his character is discreet, his talent does not go unnoticed: he works with tireless dedication and an eye for detail that is simply impeccable.

He has that unique ability to transform the good into the extraordinary, always accompanied by a human warmth that makes him even more special.

Albert farre

Paid Media Manager

Analytics
50%
Efficiency
50%

If anyone knows about pay channels, it’s Albert. As they would say, he is a well of wisdom and we are happy to have him in our team. Fast, diligent and with clear answers to the most improbable questions, because there are many of them.

Alejandro Arruti

Graphic Design Manager

Creativity
90%
Versatility
10%

ElegHe is always ready to lend a hand, Alejandro is a super restless professional. From AI to 3D through the most traditional design, there is no project that resists him.

Ana Fernandez

Content Specialist

Efficiency
40%
Emotivity
60%

With La Rioja in her veins, Ana delights us with excellent prose. Careful, demanding and hard-working. Behind her apparent shyness, she hides a curious, funny and, according to her colleagues, very talkative woman.

Andrea Poveda

Social Media Specialist

Curiosity
50%
Efficiency
50%

Although he bears the surname of a well-known flamenco singer, for the moment we have not discovered his musical talent, but we have discovered his grace and fluency with writing. He writes about everything and always goes a little further, we suppose it is because of his training as a journalist. With his incorporation we lower the average age in Nal3 and we love it.

Anna Adeliño

Key Account Manager

Accuracy
60%
Creativity
40%

Behind the visor of the full-face MotoGP helmet is Anna, pure energy. Responsible professional, restless and very curious. She talks, asks questions and always wants to know a little more. Her colleagues define her as a reliable person and a tireless worker.

Cristina Hernandez

Content Manager

Efficiency
50%
Flexibility
50%

The relationship between Cristina and Nal3 goes back a long way. She was on the clients’ side and knew perfectly well the kind of work we did, so her arrival at the agency was very smooth. She is a professional with an extraordinary working capacity, expeditious, affable, restless and courageous. It doesn’t seem that projects are difficult for her.

Cristina Perez

Minspira Customer Service

Discipline
50%
Efficiency
50%

Cristina leads the Minspira, to which she dedicates 100% of her time to achieve the objectives and guarantee the best customer service.

Conrad Torras

Creative Planner

Creativity
90%
Versatility
10%

Creative, skilled, disruptive and very imaginative. Among many other “ivos”, he has the ability to see things from multiple perspectives and always from an innovative side that gives him an indisputable creative vision.

Daniel Liñán

Co-CEO

Strategy
70%
Assertiveness
30%

If there is one word that defines Daniel – or Dani as we call him at Nal3 – it is optimism. He is another of the fundamental pillars of Nal3, the encouraging boss whose job is focused on finding efficient and profitable solutions for his clients. His colleagues define him as a self-confident person, with a necessary enthusiasm, energetic and a machine for generating ideas and attracting new clients.

Enric Perez Mas

Senior Consultant

Analysis
60%
Efficiency
40%

Gray hair is not only flattering, but also brings temperance, calm, reflection and what Chenoa sang “when you go, I come back from there”. Enric’s figure is one of those who are “back” because of what he has lived and that suits us so well in times of stress. Generous in sharing knowledge, he never has a “no”.

Eva Perez

Graphic Designer

Retailer
60%
Creativity
40%

She rides a bike, cooks like an angel and is also a sewing enthusiast. So? So these three hobbies are not just for the sake of it, but they give strength and personality to a senior designer who is an expert in editorial and signage, adventurous, patient and, above all, with great attention to detail.

Gabriela Amorín

Consulting & Innovation Manager

Analytical view
70%
Curiosity
30%

Organized and strategic, Gabriela -or Gaby as we call her at Nal3- is the geek soul of the team. Her colleagues define her as an organized, multitasking and decisive professional. Behind that apparent calm and seriousness, she hides a person with a unique sense of humor, warrior, tender and at the same time realistic, ready to solve any issue.

Helena Espelt

Account Manager

Efficiency
50%
Working capacity
50%

Always proactive and eager to learn. Curious about the environment and reflexive with self-knowledge. She focuses on companies in Central Catalonia and Manresa in particular and seeks to improve their image abroad with the aim of helping them to grow and advance.

Helena Liñán

Administration & Finance

Efficiency
40%
Adaptability
60%

Foresightful and efficient, Helena is another of the pillars of Nal3. In the agency we see her as an optimistic, restless, transparent and a versatile and meticulous professional, who is in charge of solving those “ownerless” issues, as well as helping the team in any situation, no matter how strange it may be.

Gemma Escribà

Key Account Manager

Dedication
40%
Empathy
60%

How is that savoir-faire? That’s Gemma. With a polite manner, she is an expert in customer service and brings that point of experience and good understanding necessary to manage the day-to-day business with customers.

Guillem Virgili

Branding Consultant

Accuracy
50%
Empathy
50%

Precise in management, perfectionist to the core and punctual, very punctual in everything he does. Guillem is also a very approachable person with a polite manner that makes him an indisputable leader.

Hannah Rodriguez

Social Media Manager

Creativity
70%
Curiosity
30%

Reels, TikTok, Stories, BeReal and whatever else comes along. With a simple cell phone Hannah can make a movie in no time at all. She masters the technique and has that irreverent touch that delights the followers of any account.

Ilaria Befani

Paid Media Manager

Discipline
50%
Adaptability
50%

Ilaria, designer from training and specialist in channels payment of professionis a professional expert, versatile and tireless. After a first printing serious, stands out for your proximity y excellent treatment, both with customers as well as with the team.

Isabel Valenzuela

Strategy Manager

Strategy
60%
Creativity
40%

Momentum, strength, talent, knowledge and that touch of madness typical of those who are dedicated to generating business. Eager to learn everything that is going on in the sector, it is always a pleasure to listen to her and a fun to share with her the Friday brainstorming sessions. Oh, and she holds the record for saying the most anglicisms per minute 😉.

Joan Casanovas

UX/UI Specialist

Creativity
50%
Efficiency
50%

With the design in the veinsJoan stands out for your capacity to merge the technology more innovative with the experience from user. Demanding y meticulous with each detail, works with speed y efficiency. In additiondominates the perfection the main tools of the sector.

Lules Echevarría

Branding Manager

Creativity
50%
Enthusiasm
50%

Everything in this life can be said with a “gif” or better yet, with a good joke and she is the example. Lules is creative, funny, witty, insightful and much more. She manages with good judgment and taste the design and image of NAL3’s clients.

Manel Folguera

Administration & Finance

Adaptability
50%
Efficiency
50%

Agency-trained is a resourceful professional (¡many resources!) to respond to the thousands of problems (in other words, to in other words, “brown” !) that occur daily in the digital environment.

Marc Martí

SEO & Analytics Specialist

Efficiency
70%
Innovation
30%

Born in the “Terreta”, it has been forged professionally in the agency, which le gives a vision clear of all what is cook in NAL3. Diligent y workeris a real SEO juggler and web analytics, capable to manage with skill the multiple projects that arrives a your hands.

Marta Liñán

Co-CEO

Transparency
40%
Empathy
60%

Marta is the voice of Nal3. The light that makes all projects shine. A sensitive and human professional, with a close relationship, who brings judgment and wisdom. Her colleagues define her as a responsible leader, with a strong personality, patient and willing to lend a hand so that her team takes off and shines both professionally and personally.

Marta Rodriguez

Content Specialist

Discipline
60%
Efficiency
40%

Another genius for the junior team. Marta is demanding, diligent and very expeditious. She works quietly, concentrates and seems to be away, but occasionally looks up and laughs at comments from colleagues.

Núria Recasens

Content Specialist

Efficiency
40%
Discipline
60%

Little by little the old woman spins the flake, is the saying chosen to define Núria. She works meticulously, carefully, neatly and very disciplined so that everything comes out perfect. It is a joy to count on her and her eternal smile.

Oriol Conesa

COO

Accuracy
70%
Assertiveness
30%

PERFECTIONISM in capital letters. He takes care of every detail of each project and never leaves anything to improvisation. Oriol is responsible, prudent and determined. His colleagues say that he is a professional with character, ingenious and highly focused on the client. He is excellent in conflict management (always looking for consensus), as well as fun and discreet.

Patricia Lostado

Key Account Manager

Efficiency
70%
Flexibility
30%

Discreet, calm and extremely responsible. Patricia is a perfectionist professional, with a surprising capacity for concentration. Her colleagues define her as a curious person, serene, equanimous and committed to her work and her clients. She has a great sense of humor, but she hides it 😉.

Paula Díez

Key Account Manager

Effectiveness
50%
Creativity
50%

You can find Paula doing a makeup story for a client in an improvised studio, or writing a post about the care of the elderly. She absorbs knowledge very quickly and with a proactive and always curious attitude.

Ramon Sabatés

Junior Sales Executive

Enthusiasm
80%
Curiosity
20%

The brand new team’s junior. He is ready to support the division business division and continue learning 😉. From momentwill le go to delighted y, although usually hide after the screen, no leave from laugh with the occurrences of the equipment.

Xavier Folguera

Digital Business Developer

Experience
70%
Versatility
30%

Experience in its purest form. After years leading projects, brings a valuable combination of knowledge and dedication. Partner of the College of Advertising and Public Relations of Catalonia., adds a market-oriented perspective to the market-oriented perspective and a solid vision strategic vision.

Adrian Carballo

Technology Services Manager

Punctuality
50%
Creativity
50%

Adri is the expert who turns ideas into real web projects, capable of meeting any requirement. Although his character is discreet, his talent does not go unnoticed: he works with tireless dedication and an eye for detail that is simply impeccable.

He has that unique ability to transform the good into the extraordinary, always accompanied by a human warmth that makes him even more special.

Albert farre

Paid Media Manager

Analytics
50%
Efficiency
50%

If anyone knows about pay channels, it’s Albert. As they would say, he is a well of wisdom and we are happy to have him in our team. Fast, diligent and with clear answers to the most improbable questions, because there are many of them.

Alejandro Arruti

Graphic Design Manager

Creativity
90%
Versatility
10%

ElegHe is always ready to lend a hand, Alejandro is a super restless professional. From AI to 3D through the most traditional design, there is no project that resists him.

Ana Fernandez

Content Specialist

Efficiency
40%
Emotivity
60%

With La Rioja in her veins, Ana delights us with excellent prose. Careful, demanding and hard-working. Behind her apparent shyness, she hides a curious, funny and, according to her colleagues, very talkative woman.

Andrea Poveda

Social Media Specialist

Curiosity
50%
Efficiency
50%

Although he bears the surname of a well-known flamenco singer, for the moment we have not discovered his musical talent, but we have discovered his grace and fluency with writing. He writes about everything and always goes a little further, we suppose it is because of his training as a journalist. With his incorporation we lower the average age in Nal3 and we love it.

Anna Adeliño

Key Account Manager

Accuracy
60%
Creativity
40%

Behind the visor of the full-face MotoGP helmet is Anna, pure energy. Responsible professional, restless and very curious. She talks, asks questions and always wants to know a little more. Her colleagues define her as a reliable person and a tireless worker.

Cristina Hernandez

Content Manager

Efficiency
50%
Flexibility
50%

The relationship between Cristina and Nal3 goes back a long way. She was on the clients’ side and knew perfectly well the kind of work we did, so her arrival at the agency was very smooth. She is a professional with an extraordinary working capacity, expeditious, affable, restless and courageous. It doesn’t seem that projects are difficult for her.

Cristina Perez

Minspira Customer Service

Discipline
50%
Efficiency
50%

Cristina leads the Minspira, to which she dedicates 100% of her time to achieve the objectives and guarantee the best customer service.

Conrad Torras

Creative Planner

Creativity
90%
Versatility
10%

Creative, skilled, disruptive and very imaginative. Among many other “ivos”, he has the ability to see things from multiple perspectives and always from an innovative side that gives him an indisputable creative vision.

Daniel Liñán

Co-CEO

Strategy
70%
Assertiveness
30%

If there is one word that defines Daniel – or Dani as we call him at Nal3 – it is optimism. He is another of the fundamental pillars of Nal3, the encouraging boss whose job is focused on finding efficient and profitable solutions for his clients. His colleagues define him as a self-confident person, with a necessary enthusiasm, energetic and a machine for generating ideas and attracting new clients.

Enric Perez Mas

Senior Consultant

Analysis
60%
Efficiency
40%

Gray hair is not only flattering, but also brings temperance, calm, reflection and what Chenoa sang “when you go, I come back from there”. Enric’s figure is one of those who are “back” because of what he has lived and that suits us so well in times of stress. Generous in sharing knowledge, he never has a “no”.

Eva Perez

Graphic Designer

Retailer
60%
Creativity
40%

She rides a bike, cooks like an angel and is also a sewing enthusiast. So? So these three hobbies are not just for the sake of it, but they give strength and personality to a senior designer who is an expert in editorial and signage, adventurous, patient and, above all, with great attention to detail.

Gabriela Amorín

Consulting & Innovation Manager

Analytical view
70%
Curiosity
30%

Organized and strategic, Gabriela -or Gaby as we call her at Nal3- is the geek soul of the team. Her colleagues define her as an organized, multitasking and decisive professional. Behind that apparent calm and seriousness, she hides a person with a unique sense of humor, warrior, tender and at the same time realistic, ready to solve any issue.

Helena Espelt

Account Manager

Efficiency
50%
Working capacity
50%

Always proactive and eager to learn. Curious about the environment and reflexive with self-knowledge. She focuses on companies in Central Catalonia and Manresa in particular and seeks to improve their image abroad with the aim of helping them to grow and advance.

Helena Liñán

Administration & Finance

Efficiency
40%
Adaptability
60%

Foresightful and efficient, Helena is another of the pillars of Nal3. In the agency we see her as an optimistic, restless, transparent and a versatile and meticulous professional, who is in charge of solving those “ownerless” issues, as well as helping the team in any situation, no matter how strange it may be.

Gemma Escribà

Key Account Manager

Dedication
40%
Empathy
60%

How is that savoir-faire? That’s Gemma. With a polite manner, she is an expert in customer service and brings that point of experience and good understanding necessary to manage the day-to-day business with customers.

Guillem Virgili

Branding Consultant

Accuracy
50%
Empathy
50%

Precise in management, perfectionist to the core and punctual, very punctual in everything he does. Guillem is also a very approachable person with a polite manner that makes him an indisputable leader.

Hannah Rodriguez

Social Media Manager

Creativity
70%
Curiosity
30%

Reels, TikTok, Stories, BeReal and whatever else comes along. With a simple cell phone Hannah can make a movie in no time at all. She masters the technique and has that irreverent touch that delights the followers of any account.

Ilaria Befani

Paid Media Manager

Discipline
50%
Adaptability
50%

Ilaria, designer from training and specialist in channels payment of professionis a professional expert, versatile and tireless. After a first printing serious, stands out for your proximity y excellent treatment, both with customers as well as with the team.

Isabel Valenzuela

Strategy Manager

Strategy
60%
Creativity
40%

Momentum, strength, talent, knowledge and that touch of madness typical of those who are dedicated to generating business. Eager to learn everything that is going on in the sector, it is always a pleasure to listen to her and a fun to share with her the Friday brainstorming sessions. Oh, and she holds the record for saying the most anglicisms per minute 😉.

Joan Casanovas

UX/UI Specialist

Creativity
50%
Efficiency
50%

With the design in the veinsJoan stands out for your capacity to merge the technology more innovative with the experience from user. Demanding y meticulous with each detail, works with speed y efficiency. In additiondominates the perfection the main tools of the sector.

Lules Echevarría

Branding Manager

Creativity
50%
Enthusiasm
50%

Everything in this life can be said with a “gif” or better yet, with a good joke and she is the example. Lules is creative, funny, witty, insightful and much more. She manages with good judgment and taste the design and image of NAL3’s clients.

Manel Folguera

Administration & Finance

Adaptability
50%
Efficiency
50%

Agency-trained is a resourceful professional (¡many resources!) to respond to the thousands of problems (in other words, to in other words, “brown” !) that occur daily in the digital environment.

Marc Martí

SEO & Analytics Specialist

Efficiency
70%
Innovation
30%

Born in the “Terreta”, it has been forged professionally in the agency, which le gives a vision clear of all what is cook in NAL3. Diligent y workeris a real SEO juggler and web analytics, capable to manage with skill the multiple projects that arrives a your hands.

Marta Liñán

Co-CEO

Transparency
40%
Empathy
60%

Marta is the voice of Nal3. The light that makes all projects shine. A sensitive and human professional, with a close relationship, who brings judgment and wisdom. Her colleagues define her as a responsible leader, with a strong personality, patient and willing to lend a hand so that her team takes off and shines both professionally and personally.

Marta Rodriguez

Content Specialist

Discipline
60%
Efficiency
40%

Another genius for the junior team. Marta is demanding, diligent and very expeditious. She works quietly, concentrates and seems to be away, but occasionally looks up and laughs at comments from colleagues.

Núria Recasens

Content Specialist

Efficiency
40%
Discipline
60%

Little by little the old woman spins the flake, is the saying chosen to define Núria. She works meticulously, carefully, neatly and very disciplined so that everything comes out perfect. It is a joy to count on her and her eternal smile.

Oriol Conesa

COO

Accuracy
70%
Assertiveness
30%

PERFECTIONISM in capital letters. He takes care of every detail of each project and never leaves anything to improvisation. Oriol is responsible, prudent and determined. His colleagues say that he is a professional with character, ingenious and highly focused on the client. He is excellent in conflict management (always looking for consensus), as well as fun and discreet.

Patricia Lostado

Key Account Manager

Efficiency
70%
Flexibility
30%

Discreet, calm and extremely responsible. Patricia is a perfectionist professional, with a surprising capacity for concentration. Her colleagues define her as a curious person, serene, equanimous and committed to her work and her clients. She has a great sense of humor, but she hides it 😉.

Paula Díez

Key Account Manager

Effectiveness
50%
Creativity
50%

You can find Paula doing a makeup story for a client in an improvised studio, or writing a post about the care of the elderly. She absorbs knowledge very quickly and with a proactive and always curious attitude.

Ramon Sabatés

Junior Sales Executive

Enthusiasm
80%
Curiosity
20%

The brand new team’s junior. He is ready to support the division business division and continue learning 😉. From momentwill le go to delighted y, although usually hide after the screen, no leave from laugh with the occurrences of the equipment.

Xavier Folguera

Digital Business Developer

Experience
70%
Versatility
30%

Experience in its purest form. After years leading projects, brings a valuable combination of knowledge and dedication. Partner of the College of Advertising and Public Relations of Catalonia., adds a market-oriented perspective to the market-oriented perspective and a solid vision strategic vision.