We speak

Content writing as a key factor in digital marketing

In recent years, content marketing has become the key tool for the vast majority of companies that develop their work in the digital sphere. This is because it has been the factor that has helped achieve the objectives of many organizations, thanks to the many advantages it brings.

For this reason, if your company is not yet working in content writing, from the content company Nal3 Comunicació we will take care of developing and managing your content to be a leader and reference in your industry.

The importance of writing quality content for your company

We have already mentioned that content has become the king of marketing, so content writing is a practice that we must highly value and implement in our digital strategy if we want to achieve our business goals.

To begin with, we must be aware that, in order to write good web content, it will be necessary to take two factors into account. On the one hand, prioritizing the quality of digital content writing, i.e. spelling, narrative, semantic richness, originality, novelty, freshness, etc., in order to offer quality content to users, satisfy their needs and even surprise them. And, on the other hand, the application of SEO techniques to the content to position it in search engines. So, the tricky thing here will be to find the balance between both parts.

That said, if we manage to write web content that is of quality, provides a differential value to the user and is optimized based on SEO standards, we will achieve different objectives such as positioning our page in the first results, increasing web traffic, increasing sales, improving brand reputation, etc.

How to write quality content?

Having clarified, in general terms, the benefits of giving web content writing the importance it requires, it is important that we take into account some recommendations to do it in the best possible way.

  • The spelling and style with which we write the web content is a fundamental aspect, since for our content to be of quality it must provide something new, original, useful, etc. to the user. Therefore, we must take care of the words we use (be as specific as possible, use words out of the ordinary…) and the style, since it is not advisable to fall into redundancies, write for the sake of writing, repeat phrases or words…
    We must also evaluate and study how to write content for social networks.
  • When writing web content, it is important that we try to be as concise as possible and if we can explain something in five words, why use 10?
  • The information to which we resort for the writing of the contents must be updated, reliable, it must be useful for us to draw our own conclusions and, therefore, provide the user with an added value.
  • It is also essential that we know who to write for, as this will help us to define the way to do it and to know what aspects to highlight, what topics to focus on when writing web content, etc.
  • Along with all this, we cannot forget to write with our brand personality, that is, that when the user reads our content, he/she can identify that we have written it.
  • Asking for the help or opinion of third parties will help us to give new approaches, add other perspectives or aspects that we may have overlooked. In other words, this will help us to increase the quality of the content.
  • Finally, it is also advisable that, as far as possible, we try to measure the results of the content we develop. To do this, we can establish certain indicators and analyze their evolution.

Are you ready to take your company to the next level?

Shall we talk?

How SEO influences content writing

As we have previously mentioned, in order to achieve our business objectives, the content, in addition to being creative, original and of high quality, must also have SEO standards applied. Otherwise, it would be very difficult for us to position ourselves in the first results of search engines and we would be wasting the opportunity to do so, since we would have gained a lot of ground through content.

For this reason, below, we will explain some of the most important SEO aspects that a content writer must take into account:

  • Keywords: whenever we are going to write digital content and SEO, it is essential that we assign a keyword to each article, landing page , page, etc.. This will help us so that search engines index our content and link it to that KW.
  • The KW density: once we have established the keywords we will use, it is important that we make sure that they are present in the text a certain number of times, as high up and to the left as possible, that they are seen in a natural way, etc.
  • The URL: the URL that we generate for that page or content, must also include the KW and some additional information, but in a very summarized way and discarding any word that does not add value.
  • Bold: it is recommended that the most important aspects of the text are marked in bold, as this will help the user to synthesize the content, that is, to extract the most important and enjoy a comfortable and optimal navigation.
  • SEO title and SEO description: the meta title and meta description must be very attractive, different and original, since it will be the first thing that users see about our content, that is to say, the letter of introduction.
  • Text structure (H1, H2, H3, etc.): it is important to structure the text in an orderly manner and with the KW very present, starting with a catchy headline, a synthetic introduction, subtitles to give order to the content, etc.
  • InterlinkAs we generate more and more content, it is important that we link to each other. This implies linking different articles or pages that have something in common to offer the user a higher quality navigation.

Web content optimization scale

Now that we have clarified some aspects related to the correct writing of content and how to apply SEO to it, it is important that we also define and explain what are the different levels of optimization that we can apply to the content:

  • Firstly, the writing of digital content without any type of SEO application. This type of content is usually intended for external portals where it is not necessary to do SEO and our only interest will be to offer a media or portal, a quality and interesting content for users.
  • Secondly, light or soft optimization. In this case, there will be a content positioning objective, but it will not be what prevails in the text. So a KW, its density and the structure of the text (H1, H2, H3, anchor text, etc.) will be worked on, but in the most natural way possible, since the reader will not be able to identify the SEO application.
  • On the other hand, we can carry out average optimization, which will be based on developing content with SEO applied, but in a measured way that will help to improve positioning.
  • Finally, we find the most powerful web content optimization that will be applied when we need to position ourselves as soon as possible, although we must take into account that this will reduce the quality of the content and in the long term it is more advisable to apply the medium or soft optimization.