NAL3 SUCCESS STORY
Success story: Grup Assistència
Services
- Corporate communications
- Internal communication
- Digitization
- Organization of events
- CSR
Objectives
Encourage internal collaboration, promote CSR actions, generate an impact through the organization of an event.
Challenge
The Assistència Group, made up of various companies in the insurance and healthcare fields, was facing a key moment. Three major milestones coincided in time: the 35th anniversary of Barcelona Hospital, the development of the “Together is Better” program to foster internal collaboration, and the launch of its sustainability policies to contribute to the Sustainable Development Goals (SDGs). The question was, how to connect these major events and objectives in an action that would leave a mark?
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