The start-ups are pure innovation, energy and dynamism. And in their day-to-day work with a communications agency they live with the same enthusiasm: reaching new challenges and always going further is a shared attitude. Today we met with Alejandro Albouy, CEO of Save Autónomos by AXAa start-up of the insurance sector that connects with the self-employed. The platform, which is fast, intuitive and 100% online, offers plans that reinforce Social Security coverage through an innovative subscription system.
In this meeting we were able to explore the role of communication and marketing agencies in emerging businesses through the eyes of Albouy. From his hand, we learn about what points are essential in the work between an emerging company and a start-up? start-uphow to enhance online online recruitment or how to meet the demands of a consumer who is changing at the pace of technology.
Versatility and proactivity, the keys to success
In order to establish a smooth working model between the communication agency and the start-up start-up, Albouy gives three keys: consistency, versatility and adaptability. “Above all, there must be a fluid dialogue between agency and client,” he says. Because agility marks the initial phases of the business, it allows to establish a dynamic work rhythm, to respond to changes and to test the start-up’s hypotheses. start-up.
Save Autónomos is working to become the private social security for the self-employed, a group that, in Albouy’s words, “is very unprotected”. To address this fragile situation, the new insurance agency is supplementing its accident, sick leave and life insurance income by anticipating one of the future trends in the insurance sector: pay-as-you-go. In this sense, Alejandro Albouy is very clear: “companies are getting their act together because the market, the new generations and the new forms of consumption are demanding it”.
With a unique entrepreneurial vision, in six months the start-up has start-up has managed to position itself as one of the leading insurance agencies for the self-employed. In order to achieve this, the key to its success has been its perseverance in making its buyer persona the full potential of Save Autónomos. “It’s very important not to look at your navel, but to work with a very customer-focused approach,” says Albouy. “Before launching the company you have everything very internalized and clear, but sometimes you go out to the market and nobody understands you”. And that’s where our role as a communications and marketing agency makes sense. “In Nal3 you give us a 360º service, both in terms of design and press office, management onlineprogramming, social networks…”, explains Albouy. “We can count on a good team of partners is the most important thing because the beginnings are hard times and everyone has to push and row in the same direction,” he explains.
Communication moves us
At Nal3 we share a passion: to communicate. “Know to tell” is one of our maxims. is one of our maxims, since researching and finding the right arguments is to shape the story of each client and project.. Getting to know our clients is not only the basis of our work with them, but also allows us to discover inspiring perspectives that reaffirm the importance of having a communications and marketing agency with which to achieve objectives and exceed expectations.
In our daily work with innovative start-upswe push the client’s resources to the maximum in order to obtain optimal results. With the same energy with which we get involved every day with the project led by Alejandro Albouy in Save Autónomos by AXA, at Nal3 we are eager to meet you to help you convey exactly what your company and your project needs to communicate. Shall we talk?
