NAL3 SUCCESS STORY
Success Story: Keller Hair
Services
Objectives
Challenge
Despite being a clinic with extensive experience and a strong reputation in its industry, Clínica Keller needed to strengthen its brand presence and position itself as a leader. Although social media was not its primary channel for attracting clients, we identified a key opportunity to strengthen its digital presence and build greater trust among its audience, especially among users who were in the research phase regarding hair treatments.
NAL3 Solution
We developed a branding strategy focused on simplifying the concepts of hair medicine and making them more accessible to the general public. Through a well-defined editorial calendar, we focused on creating visually appealing and educational content for their social media platform: Instagram. We implemented a new, persuasive visual identity that reinforced the brand’s image, effectively connecting with users interested in hair care. This enabled Clínica Keller’s social media channels to become a key channel for building trust and connecting with users.
35%
increase in engagement
190%
in interactions
211%
increase in likes
67%
in saved items
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