NAL3 SUCCESS STORY
Case Study: Fluidra
Services
- Content marketing
- Strategic consulting
- Branded content
- Lead nurturing
- Internal communication
- Social networks
Objectives
Branding, loyalty, corporate identity, belongingness
Challenge
The main challenges we faced were to make the company’s activity and product range known to professional prescribers and to create an internal communication channel to unify messages and build loyalty among internal audiences. In both cases, the key to success was the creation of content strategies, each one oriented to different target audiences and using different channels, tools and formats.
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