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  • Web project
  • Recycling and Sustainability

New Website: Daniel Rosas

Development of the new corporate website for Daniel Rosas, a company specializing in glass recovery and recycling. The project aimed to transform the company’s digital presence to clearly communicate its value proposition, reinforce its position as a leader in sustainability and innovation, and improve the browsing experience for its various audiences.
Cliente
Daniel Rosas
Sector
  • Recycling and Sustainability
WEB

El reto

Daniel Rosas is a company with more than 60 years of experience in glass recovery and recycling. However, its previous website did not reflect the true scale of the company, its production capacity, or the positive environmental impact it generates. Furthermore, the content structure made it difficult to understand its services and the benefits it provides to customers, employees, and other stakeholders. The challenge was to create a new digital platform capable of communicating the company’s purpose, highlighting its contribution to the circular economy, and providing easy access to the most relevant information for each user profile.

Solución NAL3

We developed a new corporate website centered on Daniel Rosas’s value proposition, reorganizing the entire content architecture to meet the needs of his various audiences. The new platform highlights sustainability, innovation, and the transformative potential of glass, incorporating data and metrics that provide a tangible view of the company’s environmental impact.

From both a visual and strategic perspective, we aligned the website with the new brand positioning, creating a modern, clear experience designed to reinforce the company’s trustworthiness and credibility.

Project Description

The project included defining a new information architecture, the complete design and development of the corporate website, the creation and reorganization of strategic content, and the optimization of the user experience. We focused particularly on identifying pain points and the needs of different visitor profiles to make navigation and access to information easier. In addition, we developed visual resources and content blocks designed to highlight the company’s environmental value through statistics, impact data, and messages aligned with its commitment to the circular economy and sustainability.

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