NAL3 SUCCESS STORY

Success story: Grup Assistència

Services
  • Corporate communications
  • Internal communication
  • Digitization
  • Organization of events
  • CSR

Objectives

Encourage internal collaboration, promote CSR actions, generate an impact through the organization of an event.

Challenge

The Assistència Group, made up of various companies in the insurance and healthcare fields, was facing a key moment. Three major milestones coincided in time: the 35th anniversary of Barcelona Hospital, the development of the “Together is Better” program to foster internal collaboration, and the launch of its sustainability policies to contribute to the Sustainable Development Goals (SDGs). The question was, how to connect these major events and objectives in an action that would leave a mark?

NAL3 Solution

A Comprehensive Solution: The Assistència Group’s “Milla”

At NAL3, we saw a perfect opportunity to strengthen internal bonds and promote healthy habits through a charity event: the Assistència Group Mile. Under the slogan “We’re on the Move for Your Health,” we organized a day that combined sports, fun, and social commitment. We handled everything, from designing the route to securing permits, promoting the event, and organizing the closing party. The result was an unforgettable experience that not only brought the teams in the group closer together but also advanced their corporate social responsibility goals.

+125
Participants
+201 km
Tours
+300
Merchandise Packs
€1,450
For applications intended for NGOs

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